Dragons of Walton Street
Doll’s Houses are pieces that stand the test of time and become generational heirlooms. With a heritage steeped in luxury, meet the Dragons of Walton Street’s Doll’s House family. We are particularly in love with Walton Park.
Walton Park Doll’s House
Introducing the largest addition to the Dragons Doll’s House family, Walton Park spans an impressive 6,045 sq inches. Designed by Dragon’s Managing Director Lucinda Croft in tandem with Nina Campbell, this unique and bespoke ornate house is one of a kind.
Featuring a real marble entrance hall, individually laid parquet flooring and remote controllable lighting, Walton Park is the ultimate desirable bijou. The house comes complete with all furnishings and glamorous ready-made family. With over 35 separate interior design decisions needed for each of the 15 rooms, this incredible attention to detail emphasises Dragons of Walton Street’s commitment to quality. With 10% of every sale going to the London based youth charity, The Street Michael’s Centre, it really is a gift that keeps on giving.
Doll’s House Bedside Table £995
Dragons Townhouse £2,650
Georgian Doll’s House £4,850
Heritage Doll’s House £9,750
Walton Park £22,500
Dragons of Walton Street are leaders in producing bespoke furniture and accessories for children as well as creating wonderful design schemes through their Interior Design Service. Their collections are magical and timeless, allowing parents to create dream bedrooms and playrooms for their children. Since its launch over 30 years ago, Dragons of Walton Street has been hand painting and crafting exquisite children’s furniture and accessories but is now known as much for their children’s interior design service. Founded by Rosie Fisher in the heart of Knightsbridge London in 1979, Dragons of Walton Street is now a second-generation business and is run by her daughter, Lucinda Croft. The showroom is now located in the nursery department of Harrods. Bespoke Dragons furniture continues to be built by British craftsmen and is lovingly hand painted at their studio in West Sussex.
The family run business is an established international brand, with stockists in Abu Dhabi, Qatar and Moscow. The unique brand has an impressive client list including a host of celebrities, royalty and an ever-expanding international client base in over 73 countries.
Dragons of Walton Street is a particularly special brand as they are the only brand in the UK to hold the rights to use famous artwork characters including The Tales of Beatrix Potter, Flower Fairies, Paddington Bear and more recently Brambly Hedge. Their team of highly talented artists produce impressive reproductions of these popular characters which feature through their expansive range of furniture, accessories and fabrics.
The company has a vast number of successful projects under their belt and are continuing to develop their interior design business where they work with a client using a blank canvas, coming up with a bespoke room plan, specifying everything from curtains to carpets, lighting, decoration and accessories, to hand painted furniture and murals. Under the direction of Lucinda, Dragons recently completed the “Suite Dreams” Nursery in at Grosvenor House which was designed and tailored with a royal baby in mind.
The suite features a bespoke scroll top cotbed, iconic rush-seat chairs featuring popular London landmarks and the pièce de résistance, a beautiful dolls house cupboard hand painted to represent Grosvenor House’s signature architecture. This project clearly represents what Dragons of Walton Street can achieve and the detail and thought which is put into everything they create. Design schemes currently underway include a children’s bedroom/playroom space in a Mayfair Penthouse, a stunning children’s room in Qatar, three in Abu Dhabi and four in Monaco.
Lucinda and her team have enormous drive and this is clear in the results and client appraisals. Dragons really look after their clients, the attention and care for detail which embraces their quality control process is also an integral part of the Dragons culture. There is a commitment to delivering excellence which is championed by their artists, suppliers, production and logistics.
The greatest challenge to the business is keeping prices affordable and maintaining their commitment to UK suppliers especially joinery. They are a specialist business with a niche product and service, there remains a strong desire from clients near and far for British made goods and design initiative. Dragons has plans to tap into the Japanese market focusing on selling two of their licensed artworks, Beatrix Potter and Paddington Bear on nursery furniture – both designs have proved hugely popular there. Lucinda also plans to develop their market in India through her network of interior designers which will contribute to position the Dragons brand as a global children’s interiors and design business.