The brand was established in 2011 by Italian designer Serena Di Scalzo, LOUD Apparel mixes British creativity and beautiful Italian design.Seasonal collections are designed and created between London and Italy, where quality and exquisite craftsmanship are paramount.

Loud Apparel is aimed at fashion-loving children and parents alike, collections cater for 6 month – 14 year olds with a penchant for cutting-edge style, quality and comfort.

We are loving the Save the Cool Nation Sunglasses! At £35 these stylish shades have:

• “Save The Cool Nation” imprinted on frame
• 2 tone, black/white, polycarbonate frame and lenses for durable and broken safety
• 100% UV protection, ANSI Standards lenses
• Soft case included

There are wonderful clothes online for girls, boys and there are also unisex designs. Visit their online store were there is currently a discount www.loud-apparel.com