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The Doona Car Seat

Doona car seat

Have you seen the Doona car seat? You haven’t?! Well we are finding out a little more about the brand that brought us the Doona. This amazing car seat converts into a stroller in a matter of seconds.

Simple Parenting’s voyage began with founder Yoav Mazar’s desire to create a safe and simple environment for the most precious thing in his life –his newborn daughter Danielle (“Doona”). Having a new baby daughter, Yoav and his wife wanted to spend as much quality time with her as possible. While they understood the vital importance of protecting her, the day-to-day use of infant car seats and strollers was agonising.

From his small designer’s workshop, Yoav had a clear goal: To transform the infant car seat into something safe yet simple and practical. This was the idea behind Doona™, the first product from Simple Parenting™.

Doona car seat

The latest collection makes a bold and on-trend statement with six vivid colours, an updated all-black inner seat cover and a sleek charcoal aluminium frame. The colours available are: Nitro black, blush pink, flame red, royal blue, urban grey and racing green.

Doona car seat

“The Doona is the world’s first car seat with integrated wheels meaning that in less than five seconds you can be out of your car and on your way in safety and style. Whether you’re nipping into the petrol station, picking up a latte, running into the supermarket, quickly escaping torrential rain in a car park, travelling on public transport or through an airport, the Doona is truly the next generation in parent and child safety and mobility.”

The seat is inspired by the position of a baby in its mother’s arms. Doona has been designed, alongside medical and engineering experts, to assure that the baby’s body is properly supported in the correct position. It is the only car seat to have been tested and certified as an Infant Car Seat, a Stroller and a Reclined Cradle providing overarching safety for your child in all circumstances. And with its unique double wall side impact protection, Anti-Rebound Bar crash technology, superior 5-point safety harness and ergonomic infant insert, the Doona is one of the safest car seats available today.

Doona car seat

What a fabulous design! You can also buy extras such as a rain cover, sun shade, snap on storage and an isofix base. The Doona is also popular with the celebs with the likes of Conor McGregor, Ivanka Trump, Michelle Heaton and Ronnie Wood all spotted out and about.

Doona car seat

It really is an innovative design, one which I would have loved when Minime was a baby. Well done Simple Parenting.


Post Details

Posted by: Sarah Dixon | Posted on: February 26, 2019 | Posted in: NURSERY & BABY

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3 thoughts on “The Doona Car Seat”

  1. Oh wow! This is such an amazing idea, i can’t believe no-one has thought of it before. This would have made my life so much simpler when the kids were little.

  2. Stephanie says:

    What a brilliant idea, so much easier and quicker to get in and out of the car. When my son was little I couldn’t park near my house and I would get so annoyed having to get him in and out of the car seat/pushchair so much! This would have been perfect

  3. Kara says:

    I love these – it came out just after my son grew out of his baby seat and I was gutted – they certainly look like they make things easier

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