Playtime Paris Trade Show
Brrrrrr…. That’s right, winter is back, and as we get nice and cosy Playtime are preparing their 25th edition with an exciting program featuring amazing brands from all over the world! Plus the Playtime Paris have their trade show from January 26-28 at Parc Floral De Paris.
This season, the Playtime team has once again pointed its antennas towards all four corners of the world to curate a selection of new brands and plenty of surprises. With 44 nationalities represented, and 63% of international exhibitors, the show confirms once again its position as a
global window for children’s fashion.
Alongside the 418 brands returning to the show, 130 brands, attracted by the idea of joining the very best children’s fashion and lifestyle brands, will be taking their first steps at Playtime Paris.
The lifestyle section of the show will continue its expansion by taking over another pavilion near the South entrance of the show, along with its usual aisles. The area will feature thirty new exhibitors. The curated maternity selection, arranged across two pavilions, will be welcoming three new brands: Bravado, Cool Mama and Mammojo.
To celebrate its two years of existence, the NEW NoW, space, aimed at giving centre stage to emerging brands who are attending the show for the very first time, is getting a makeover and will be moving to the Vincennes pavilion, by the North entrance of the show.
The new structure, designed in partnership with the Italian designers of PlayWood, will be a sort of open and friendly dressing room built like a giant wooden construction game.
This area will gather 12 brand selected by Romaine Coonghe, the creative mind behind Junior Style London and brand new Tangereene Magazine.
Playtime online, the virtual platform for Playtime shows, was launched in June 2018 and continues to develop within a market that is constantly evolving. This season, visitors and exhibitors will be able to meet the whole team in a dedicated space in aisle N where an exclusive selection of products will be presented on the B2B platform. a real physical presence amidst the current trend towards phygitalisation.
They’ll be plenty of news over on the trends side too! Grouping children’s fashion, lifestyle, women’s fashion and maternity, the trends area of the show is as comprehensive as the rest of the show. In this immersive space, meet the three family profiles imagined by creative collective.
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