Today, we are focusing on the brand Fairfax & Favor. They are a Rural Vogue, a modern British luxury brand born in the Norfolk countryside. Since 2013 they have created timeless, stylish, and versatile pieces that blend elegance with everyday practicality.
Founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax & Favor embodies refined rural living through exceptional craftsmanship and enduring design. Their aesthetic is defined by modern British rural luxury, timeless, refined, and quietly confident.
Rooted in the countryside yet effortlessly at home in the city, every piece balances elegance with practicality. Inspired by the natural tones and textures of the British landscape, our collections celebrate quality, longevity, and effortless style.
At the heart of it all stands the Regina Boot, an icon that captures our essence: versatile, beautifully crafted, and made for life’s journeys. Craftsmanship sits at the core of everything they create. Each design begins with an uncompromising focus on quality and longevity, using only the finest Italian leathers and suedes chosen for their beauty, strength, and character.
They partner with skilled artisans across Europe whose expertise, precision, and care ensure every piece meets the highest standard, made responsibly and built to last. As a certified B Corp, they are proud to uphold those values in everything they do. From their beginnings at country shows to becoming a multi-award-winning luxury lifestyle brand, they have grown while staying true to their roots. Today, with nine UK stores, trusted stockists, a thriving online community, and a growing international presence across Europe and the US, they continue to connect with customers wherever they meet us.
Each visit offers a bespoke shopping experience, with personalised service and private appointments designed to make every interaction feel truly special, a seamless blend of heritage, experience, and modern British style.
Here are a few of our favourite items:
Regina fog Heeled Knee-high Boots – Narrow Fit
£415
- Crafted in Portugal from sustainably sourced suedes & leathers
- Stretch panels
- Full leather lining
- Memory foam insoles
- Durable sole
- Three fits: Regular, Sporting and Narrow for a shapely fit round your calf
Windsor Black Work Bag
£395
- Crafted from sustainably sourced suede and leather
- Shiny light gold hardware
Felbrigg Tan Belt
£75
The ultra stylish Felbrigg Belt is our fresh interpretation of the popular Sennowe Belt. To give it a statement look we’ve added an oversized chevron buckle for eye catching style.
Waveney Brown Fedora
£125
- Outer made from soft wool felt
- Trimmed with a Nubuck leather band and iconic Fairfax & Favor scalloped detailing
- Lined inside and stamped with a dual brand crest
- Sized for the perfect fit
- Hat box included which makes for a great way to store it
Beth Mushroom Gilet
£595
The epitome of luxury, the Beth Gilet brings premium style, soft comfort and natural warmth to cold days. An update of the Elizabeth Gilet, this new piece is designed for an even more flattering fit, making the most of the super-soft Toscana sheepskin without being bulky. We’ve also added a high neck for wonderful winter cosiness, whatever you choose to layer it over.
Individually and expertly handmade in England, this is a truly versatile piece that can be worn as a suede gilet with a Toscana collar.
